(Bloomberg)—Troubled U.K. department stores are revamping their marketing tactics to try to attract younger customers. Marks & Spencer Group Plc, No. 26 in the Internet Retailer 2018 Europe 500, said Tuesday it will eschew traditional advertising vehicles such as television in its latest ad campaign, which for the first time will focus exclusively on digital platforms […]
To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 1000 Database – Top 1000 Database w/report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit, Silver Membership, Silver Membership – Silver + Top 1000 Membership, 2026 Top 1000 Report or Top 2000 Database – Database Only.