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Why a digitally native cookware retailer aims to be a lifestyle brand

Why a digitally native cookware retailer aims to be a lifestyle brand

Digitally native, vertically integrated (DNVI) cookware retailer Made In wants to be a lifestyle brand. “One thing that separates the good from the great DNVIs is that the great ones have the ability to create a lifestyle around the brand,” says Jake Kalick, the company’s president and co-founder. The approach aims to help Made In […]

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