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61% of shoppers have purchased from an e-retailer they were visiting for the first time

Shoppers aren’t opposed to shopping with retailers that are new to them or small. They just need the right motivation, new research finds. In a survey of more than 1,000 online shoppers, conducted by Bizrate Insights earlier this year, nearly half (47.3%) of respondents said they occasionally bought from websites they had never purchased from […]

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