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Shoppers are opening fewer back-to-school emails, unless they’re from Amazon or Best Buy

Electronics retail chain Best Buy Co. Inc. and Amazon.com Inc. had some of the best-performing back-to-school marketing emails, according to new data from email performance data provider eDataSource. eDataSource analyzed 13 retailers that sell back-to-school products online, including Amazon (No. 1 in the Internet Retailer 2018 Top 500), Target Corp. (No. 17), Walmart Inc. (No. 3), eBay […]

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