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How Carvana convinces shoppers to buy cars on their mobile phones

Not only are shoppers buying cars on the web at Carvana.com, they are buying vehicles—often a consumer’s second-biggest life purchase—via their mobile phones with Carvana, says Ryan Keeton co-founder and chief brand officer for the retailer. 20% of Carvana shoppers complete the whole transaction—from finding a vehicle to viewing it to financing—on their mobile device, […]

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