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Six ways to measure how online ads impact in-store sales

Six ways to measure how online ads impact in-store sales

Omnichannel advertisers often struggle to find ways to follow their customers throughout the purchase path. For a long time, there was no way to track online-to-offline efforts. Through recent developments and easier solutions to manage the entire breadth of digital programs, advertisers can find opportunities to view and measure which locations and devices drive store […]

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