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How did Salesforce achieve a 200% increase in return on ad spend?

Salesforce.com Inc.—a 19-year-old firm with $10 billion in sales, its name on offices around the world and its headquarters at Salesforce Tower, the tallest building in San Francisco—still has to work hard like anyone else to reach the right customers. Salesforce starts with the analytics The trick is to find ways to more quickly identify […]

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