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General Mills aims to make e‑commerce 5% of all sales by 2020

It’s only a small fraction of total sales, but e-commerce is now the fastest-growing channel for General Mills Inc., the maker of such iconic food brands as Betty Crocker, Cheerios, Pillsbury and others. E-commerce is also a channel that Minneapolis-based General Mills expects to sink a lot more resources in, CEO Jeff Harmening told Wall […]

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