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Retailers’ digital ad spending will climb 19% this year, and mobile takes the lion’s share of spending

Spending on digital advertising by U.S. marketers will grow 18.7% this year and total $107.30 billion, new research from eMarketer Inc. predicts. 2018 will be the first time digital ad spending has surpassed the $100 billion mark. Sellers of digital advertising should thank retailers for their support. Retail marketers spend more on digital advertising than […]

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