Introducing the Omnichannel Winners in US E‑commerce
Katie Evans
Omnichannel customers spend 2.7-times more at beauty products retailer Ulta Beauty than its store-only shoppers, the retailer says. And consumers who shop at retailer TechStyle Fashion Group’s Fabletics.com and in its stores spend roughly three-times more than those who only shop the retailer’s website. The data is clear. Consumers want to shop across channels. Those […]