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What it takes to capture consumers’ attention on social media

What it takes to capture consumers’ attention on social media

Facebook is a laboratory for JustFab, says Traci Inglis, general manager and chief marketing officer of TechStyle’s Fast Fashion division, which includes JustFab and ShoeDazzle. The athleisure retailer starts each month with a “huge amount of creative [ad content] that fits the theme of the month,” she says. Then it “throws the spaghetti at the […]

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