Retailers’ assumptions don’t always prove true. That’s what happened to Destination XL Group Inc. after it dug deeper into the data it collects about its customers. The multichannel men’s apparel retailer groups its more than 40,000 SKUs into two broad categories, which Sahal Laher, the retailer’s chief digital officer and chief information officer, calls basics […]
To access this post, you must purchase Platinum Memberships, Platinum Memberships – , Platinum Memberships – , Platinum Memberships – , Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 1000 Database – Top 1000 Database w/report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit, Silver Membership, Silver Membership – Silver + Top 1000 Membership, 2023 Top 1000 Report or Top 2000 Database – .