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Building a moat: How DNVBs are standing up to e-commerce giants

Building a moat

Thinx designs and sells directly to consumers a product most will never have seen before: women’s underwear designed to prevent embarrassing incidents caused by menstrual bleeding. When Thinx started selling its period-proof underwear in 2013, it built its brand by being frank about the purpose of its products. It ditched the blue liquid often used […]

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