Building a moat: How DNVBs are standing up to e-commerce giants
James Risley
Thinx designs and sells directly to consumers a product most will never have seen before: women’s underwear designed to prevent embarrassing incidents caused by menstrual bleeding. When Thinx started selling its period-proof underwear in 2013, it built its brand by being frank about the purpose of its products. It ditched the blue liquid often used […]