How L’Oreal reaches China’s online shoppers during major events
Bloomberg News
(Bloomberg)—Chinese actress and pop star Li Yuchun glides down the hallway of Cannes’ Hotel Martinez in a tuxedo-inspired Jean Paul Gaultier gown and blue-gray pixie haircut, with a pack of L’Oreal videographers trotting backward to stay out of the frame. After striking a few poses on the marble staircase, she heads for the red carpet. […]