Consumers are wary of data collection by web marketers, but love exclusive offers
James Melton
In the wake of data breach problems at social media giant Facebook Inc. and the emergence of other online threats, U.S. consumers are understandably wary of how online marketers might violate their privacy. But most also value exclusive offers—such as military or teachers’ discounts and other targeted promotions that require a shopper’s personal information—when they […]