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How Birchbox personalizes beyond its subscription boxes

Personalization is central to Birchbox Inc.’s operations–for its subscription boxes and on its website. On Birchbox.com, a consumer can sign up for a personalized, monthly subscription box that contains five sample-size cosmetic products tailored to her ‘beauty profile,’ which is where a shopper completes a questionnaire about her  skin type, hair type and other beauty […]

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