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Amazon pulls the plug on PLAs, at least for now

Amazon pulls the plug on PLAs, at least for now

Amazon.com Inc. has a massive marketing budget that grew 40.6% in the first quarter. But those deep pockets haven’t prevented the retail giant from abruptly stopping at least one of its marketing initiatives: Google’s Product Listing Ads, the visual-oriented ads that Amazon only began testing in December 2016. Amazon consistently bid on PLAs in 2017 in […]

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