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Get smart about search marketing

Search, search marketing, SEO, paid search

Amazon.com Inc. spends a lot on paid search ads. The e-commerce giant devoted an average of $37.6 million per month to paid search ads in 2017, according to estimates from search marketing firm Kantar Media (formerly AdGooroo). That’s over $14 million more than the average monthly paid search spend by Walmart Inc., the second-biggest spender […]

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