Nearly every retailer collects some amount of customer data. Whether it’s browsing behaviors, email engagement or purchase history, customer data can offer important insights that may dramatically improve profitability—and give it a leg up against the competition. But harnessing that data and actually using the insights it provides are two different things, says Greg Zakowicz, […]
To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 1000 Database – Top 1000 Database w/report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit, Silver Membership, Silver Membership – Silver + Top 1000 Membership, 2023 Top 1000 Report or Top 2000 Database – .