How data and content drive B2B sales online: An expert’s view
Mary Wagner
Business-to-business sellers face the same hurdles business-to-consumer sellers do in serving up the online experience buyers expect—squared. But the diversity on the B2B side of product and pricing, along with a more complex purchasing process, take such challenges as search relevancy and personalization to a whole new level. The real-world learnings of B2B sellers tackling […]