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Amazon’s ad business soars in Q1

Amazon.com Inc.’s advertising business is booming. The median advertiser’s investments in Amazon’s two most popular formats, Sponsored Product and Headline Search ads, skyrocketed 96% and 90% respectively compared to the same period a year earlier, according to digital marketing firm Merkle RKG’s “Merkle Digital Marketing Report Q1 2018.”  A significant share of that increased spending stemmed […]

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