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Most consumers prefer to research, rather than purchase, via voice assistants

Nearly 30% of consumers who use a voice assistant have used voice search to find information related to a purchase, according to a new study, “Search Without Screens: Exploring The Rise of Smart Assistant and Voice Search.” Online marketing agency NetElixir Inc. surveyed more than 7,400 U.S. consumers, including more than 1,500 who currently use […]

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