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Premier Farnell puts B2B e‑commerce on a fast track

Last year, global supplier of industrial electronic components and systems Premier Farnell saw its e-commerce growth rate surge. E-commerce now accounts for more than 50% of the company’s $1 billion in total sales. In short, this company’s online sales are on a fast trajectory upward. Why—and how? Matt Clark, global head and vice-president, digital marketing, has […]

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