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When it comes to email, retailers should choose their words carefully

Women’s plus size apparel merchant Ashley Stewart, which ranks as No. 36 in Internet Retailer’s Best Email Marketers in E-Commerce, has learned a thing or two about e-mail marketing over the years Email cost per order runs about $1.38 on average for Ashley Stewart—not bad when the retailer’s average order value is around $78, according […]

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