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What it takes to offer help via social media

What it takes offer help via social media

U.K.-based activewear online retailer and manufacturer Gymshark Ltd. built its brand by marketing to shoppers on social media, says Dan Parkin, the retailer’s head of customer support. “Gymshark’s foundation is built on social media,” he says. Since the brand launched in 2012, the retailer has engaged with shoppers on social media—and Instagram, in particular—by posting […]

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