Lonely Planet overhauls its e‑commerce website with mobile friendliness and more personalization
Stephanie Crets
Travel guidebook publisher Lonely Planet unveiled in February its new e-commerce site at Shop.LonelyPlanet.com. From more personalized options for shoppers to using responsive web design, the new site is a huge improvement for Lonely Planet, which was long overdue for a website overhaul, says Mike Nelson, global director of e-commerce and commercial partnerships at Lonely Planet. […]