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Lonely Planet overhauls its e&#8209commerce website with mobile friendliness and more personalization

Travel guidebook publisher Lonely Planet unveiled in February its new e-commerce site at Shop.LonelyPlanet.com. From more personalized options for shoppers to using responsive web design, the new site is a huge improvement for Lonely Planet, which was long overdue for a website overhaul, says Mike Nelson, global director of e-commerce and commercial partnerships at Lonely Planet. […]

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