Site icon Digital Commerce 360

Tommy Hilfiger finds success bringing runway fashions online, right away

(Bloomberg Businessweek)—Tommy Hilfiger had the final night of February’s Milan Fashion Week all to himself. Inside the city’s Congressi fairgrounds, the designer’s latest big-budget extravaganza sent models down a racetrack-themed runway in colorblocked leather pants and crop tops. Nearby, equally eye-catching “mechanics” in helmets and uniforms worked on Formula One cars in makeshift pit crews. […]

Exit mobile version