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More marketing emails are landing in consumers’ junk folders

Email marketing may be mature, but that isn’t a bad thing. It’s a reliable, relatively inexpensive marketing workhorse that’s been heavily used by retailers for more than a decade. A whopping 81.6% of retailers use email marketing, and 36.5% plan to spend more on email this year, according to Internet Retailer’s 2017 Digital Marketing Survey […]

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