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The alchemy of Amazon

The Alchemy of Amazon Strategy

In his 2015 letter to shareholders, Amazon.com Inc. CEO Jeff Bezos described some of what’s at the heart of Amazon’s success this way: “Failure and invention are inseparable twins. To invent you have to experiment.” He went on: “We all know that if you swing for the fences, you’re going to strike out a lot, […]

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