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Delivering sales

A new email personalization strategy gives Vitamin Shoppe a big lift

Driving sales via marketing emails isn’t as easy as it used to be, says Cindy White, senior e-commerce marketing manager at home décor retailer Plow & Hearth LLC. “You used to be able to email your customers as much as you wanted,” White says. But that’s no longer the case, she says. While the retailer […]

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