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How a change in tactic put Winc on track to generate $72 million in online revenue

Winc's tactic change puts it on track to generate $72 million in annual revenue

Winc's tactic change puts it on track to generate $72 million in annual revenue

(Bloomberg)—In 2012, a startup named Club W set out to help millennials find and buy decent wine on the internet. With bottles from a few boutique vintners, a slick web platform and a simple recommendation algorithm, the Los Angeles-based company had a propitious plan. It didn’t work quite as hoped. So, when the company’s founders tried […]

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