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How custom women’s clothing retailer Kit tailors its business for scalable success

Shopping for women’s clothing can be frustrating. Sizes differ among retailers for similar items, the fabrics used in manufacturing can be low quality and, most importantly, every woman’s body is different. Kit founder and CEO Merin Guthrie spotted a vacancy in women’s retail: made-to-order, custom-fit clothing. So, she decided to fill it and launched KitMade.com […]

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