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What was the impact of retailers’ Super Bowl ads?

Amazon.com Inc., No. 1 in the Internet Retailer 2017 Top 500, is “thrilled” with the reception of its Super Bowl commercial, a spokeswoman tells Internet Retailer. The 90-second cameo-filled ad explores what happens when Alexa, the Amazon-designed personal assistant that powers Echo speakers, loses her voice. The ad was the top-performing commercial in USA Today’s Ad Meter, […]

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