A new email personalization strategy gives The Vitamin Shoppe a big lift
Stefany Zaroban
Like many top online retailers, multichannel vitamins and supplements retailer The Vitamin Shoppe has run triggered email campaigns for years. Those go out automatically to individual consumers reminding them about specific items they had browsed on VitaminShoppe.com or added to their cart, but never opted to purchase. Still, the vast majority of its daily email […]