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Case study: BarkBox’s path to $150 million in sales—and profitability

Dog toy and dog treat retailer Bark can be categorized in many ways. Bark, which created the subscription service BarkBox, could be called a digitally native brand, a subscription box retailer or a toy manufacturer. And if dogs could talk, they’d call it a treat. But labels aside, what Bark co-founder Henrik Werdelin cares about […]

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