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How Plow & Hearth digs up more from email marketing

How to capitalize on the opportunity of transactional email

While home décor retailer Plow & Hearth LLC has collected more than a million customer emails, it only sends marketing messages to several hundred thousand of those addresses, says Cindy White, senior e-commerce marketing manager for the retailer. Plow & Hearth, No. 659 in the Internet Retailer 2017 Top 1000 Database, also operates a few other sites, […]

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