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‘Try before you buy’ and same-day delivery help boost ASOS’ UK sales

(Bloomberg)—U.K. web-only fashion retailer ASOS PLC’s push to offer domestic shoppers services such as a program that allows shoppers to try items on before they buy them and more robust delivery options helped boost the retailer’s U.K. sales 23.3% in the final four months of 2017. The retailer’s overall sales rose 30.5%. “Our customer proposition was further enhanced in […]

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