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Amazon’s ad business accelerates in Q4

Amazon.com Inc.’s ad business gained steam in the fourth quarter, with investment in the retailer’s two most popular formats, Sponsored Product and Headline Search ads, increasing 64% and 75% compared to the third quarter, according to digital marketing firm Merkle RKG’s “Merkle Digital Marketing Report Q4 2017.” Sponsored Product ads accounted for 85% of all Amazon […]

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