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Dishware maker Lenox sets its place for going direct to consumer

Dishware retailer Lenox.com sets its place for going direct to consumer

Selling direct to the consumer is the future of retail, says Elizabeth Ragone, senior vice president of Lenox Direct. Lenox, which is privately owned, launched in 1889 as a maker of fine china and home decor. Between its website, telemarketing and catalog, about 15% of Lenox’s sales are direct-to-consumer with Lenox.com making up 73% of […]

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