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A new e‑commerce site increases traffic to Hibbett Sports stores

A new e-commerce site increases traffic to Hibbett stores

A latecomer to online sales, Hibbett Sports Inc. says its first e-commerce website launched in July is producing better-than-expected sales and attracting new customers to the chain of sporting goods and apparel stores. The new website accounted for 5% of Hibbett’s total revenue in the third quarter, the first three-month period when the site was […]

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