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Home furnishing retailers get real about augmented reality

Home furnishing retailers get real about augmented reality

Augmented reality is an integral part of web-only home improvement merchant Build.com Inc.’s future, says Dan Davis, the retailer’s chief technology officer. AR technology allows shoppers who have smartphones souped up with depth-sensing cameras to view to-scale objects on their mobile screens. For example, a shopper can see what a sofa looks like in her […]

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