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Tumi.com’s conversion rate increases after blocking unwanted ads

Luggage retailer Tumi is getting a bump in sales from solving a problem it didn’t even know it had. In September, Charlie Cole, global chief e-commerce officer at Tumi parent Samsonite International S.A. and chief digital officer at Tumi, received a “cold call” email from browser security technology vendor Namogoo Technologies Ltd., about unauthorized pop-up […]

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