Beauty products retailer Vanity Planet has a robust influencer marketing program that includes more than 4,000 social media influencers. “Influencers play a big part in nearly everything we do,” says Mike Ponzillo, the retailer’s co-founder. Social networks, where influencers post content that highlights Vanity Planet’s products, accounted for 40.3% of VanityPlanet.com‘s traffic from December 2016 […]
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