Hardware retailer cooperative True Value is shifting its marketing focus and dollars to digital. Within the next year, True Value is moving its marketing budget to be 100% digital, from just 30% to 40% currently, says Dave Elliot, senior vice president of marketing for True Value Co. “A co-op can be challenging for marketing,” Elliott […]
To access this post, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Top 500 Database – Top 500 Database, Top 500 Database, Top 1000 Database – Top 1000 Database w/report, Top 1000 Database – Top 1000 Database, Europe Database, Latin America Database, Global Online Marketplaces Database, Complimentary Top 1000 Database, Next 1000 Database – Next 1000 Database, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, North American Retailer Starter Kit, International Retailer Starter Kit, Silver Membership, Silver Membership – Silver + Top 1000 Membership, 2025 Top 1000 Report or Top 2000 Database – Database Only.