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Smartphones and PLAs boost holiday sales at U.S. Polo Assn.

Smartphones and PLAs boost holiday sales at U.S. Polo Assn.

Smartphone shoppers, early shoppers and Product Listing Ads are making their mark on U.S. Polo Assn.’s 2017 holiday season. Black Friday, the day after Thanksgiving, was U.S. Polo Assn.’s biggest e-commerce sales day ever, says Matt Debnar, vice president of e-commerce at U.S. Polo Assn. and Jordache. Sales were up 10% year over year, which […]

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