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Custom dress shirt retailer Proper Cloth uses data analysis to find the right fit

Custom dress shirt retailer Proper Cloth uses data analysis to find the right fit

Made-to-measure clothing can be a tough proposition for online sellers. Customers have to provide their own measurements, which may not be as accurate as those a tailor makes before building a suit. Plus, measurements don’t always give the full picture for a perfect fit, with things like the circumference of a sleeve often inferred from […]

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