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Mattress retailer Nectar uses big data to trim marketing spend in a crowded market

Mattress retailer Nectar uses big-data tactics to reduce marketing spend in a crowded sleeping market

Nectar Sleep is trying to disrupt the disruptors of the mattress industry. In 2016, Craig Schmeizer says he saw an opportunity that online mattress-selling retailers had created in the market, and he decided to start Nectar Sleep. The online mattress category was a becoming a crowded field, but Schmeizer thought he could use data to […]

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