Mattress retailer Nectar uses big data to trim marketing spend in a crowded market
James Risley
Nectar Sleep is trying to disrupt the disruptors of the mattress industry. In 2016, Craig Schmeizer says he saw an opportunity that online mattress-selling retailers had created in the market, and he decided to start Nectar Sleep. The online mattress category was a becoming a crowded field, but Schmeizer thought he could use data to […]