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Overstock.com gets real about its augmented reality strategy

Overstock.com Inc.’s augmented reality feature launched just a few months ago, but the web-only mass merchant is confidently making a long-term bet on this blossoming technology, says Amit Goyal, senior vice president of software engineering for Overstock. “We believe this technology will change the future of retail,” says Goyal, noting the retailer believes augmented reality […]

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