Amazon pushes holiday sales of its Alexa-enabled devices, but holds back on voice commerce
Matt Lindner
Amazon.com Inc. has aggressively pushed sales of its Alexa-enabled voice-activated digital assistants such as the Echo and Echo Dot during this holiday shopping season. But the retail giant hasn’t done much to encourage shoppers to use those devices to make purchases. “Voice commerce is still in its early innings,” says Guru Hariharan, a former Amazon manager […]