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How Zoro.com tests its product recommendations

Zoro.com, a unit of W.W. Grainger Inc. that sells business and industrial supplies to tradesmen and other small businesses, takes a careful approach to learning what online customers want and personalizing web content to their interests, Kyle Hilbrenner, director of e-commerce and searchandising, said at a recent seminar hosted by B2BecNews.   Zoro.com consistently compiles […]

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